September 10, 2025
·
4 min read

Introducing SAML SSO Support for Hubble

Hubble Expands Enterprise Security with New SAML SSO Options

Hubble Expands Enterprise Security with New SAML SSO Options

At Hubble, we’re committed to helping research and product teams move fast—without compromising on security. That’s why we’re excited to announce the launch of SAML Single Sign-On (SSO), now available for all Hubble enterprise customers.

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Why SAML SSO Matters

As organizations scale, security and compliance requirements become more complex. Teams need streamlined, centralized authentication that ensures only the right people have access to the right tools. With SAML SSO, Hubble integrates seamlessly into your identity provider (IdP) of choice—including Okta, Microsoft Entra (formerly Azure AD), and other leading providers—so your IT and security teams can:

  • Enforce enterprise-wide security policies (MFA, password rules, access lifecycles)
  • Centralize user provisioning and de-provisioning
  • Reduce login fatigue by enabling one-click access through your company’s identity provider
  • Meet compliance requirements for SOC 2, ISO 27001, HIPAA, and beyond

How It Works

Once configured, SAML SSO enables your team members to log into Hubble using their existing corporate credentials. Administrators can manage permissions and access levels directly through your IdP, ensuring a secure and frictionless experience for researchers, product managers, and designers alike.

Who Can Access

SAML SSO is included in Hubble’s Enterprise Plan. If you’re a current customer on this plan, your customer success manager will reach out to help with setup. If you’d like to learn more about enabling SSO for your organization, contact our team and we’ll walk you through the process.

What’s Next

This release is part of our continued investment in enterprise readiness—alongside SOC 2 compliance, advanced encryption, and audit logging. We’re excited to make Hubble not only the most powerful research platform, but also the most secure and enterprise-friendly.

If your organization is interested in enabling SAML SSO with Hubble, we’d love to help. Our team can guide you through setup, ensure seamless integration with your identity provider, and answer any security or compliance questions along the way. Get in touch with us to learn more about adding SAML SSO to your Hubble account.

FAQs

What is SAML SSO and why does Hubble support it?

SAML (Security Assertion Markup Language) Single Sign-On (SSO) allows employees to securely log into Hubble using their existing corporate identity provider (IdP), such as Okta, Microsoft Entra ID (Azure AD), or Google Workspace. This reduces password fatigue for users and ensures enterprise-grade security and centralized access management.

Who can enable SAML SSO for their organization?

SAML SSO is available for enterprise customers on Hubble’s business and enterprise plans. Your organization’s IT administrator can work with our customer success team to enable and configure SSO for your account.

Which identity providers does Hubble integrate with?

Hubble supports any SAML 2.0–compliant identity provider. Popular integrations include Okta, Microsoft Entra ID (Azure AD), Ping Identity, Google Workspace, and OneLogin. Our team can help you configure SAML SSO with your existing IdP.

How does SAML SSO improve security for my organization?

With SAML SSO, authentication happens entirely through your company’s trusted identity provider. This ensures:

  • Centralized user management (add/remove employees instantly)
  • Reduced risk of password-related breaches
  • Compliance with enterprise security standards such as SOC 2, GDPR, and ISO frameworks
  • Improved employee experience with one-click, passwordless access to Hubble

Hubble is a comprehensive UX research tool to help product teams streamline user research.
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