HUBBLE VS BALLPARK

Hubble vs Ballpark: Which User Research Platform Is Right for You?

Compare Hubble and Ballpark across usability testing, AI moderation, participant recruitment, analysis, pricing, and more to find the right platform for your research team.

Hubble vs Ballpark at a glance

Dimension

Hubble

Ballpark

Best suited for

Product teams running continuous research with their own users and external panels

Product and marketing teams running quick unmoderated tests and surveys with fast panel results

AI-moderated research

Full AI-moderated interviews with discussion guides and follow-ups

Beta: AI Interview step inside a study, with voice follow-ups

In-product research

In-product surveys via web SDK with event and attribute targeting

Not offered

Participant recruitment

Respondent, User Interviews, or your own users via participant CRM

Ballpark panel, or your own users via link; Rally and User Interviews integrations

AI / MCP workflows

MCP server to plan, launch, recruit and analyze from AI assistants

Beta MCP server to draft studies, order recruitment and query results

Pricing model

Seat-based or study-based

Enterprise plans priced by study volume, plus panel credits

WHY TEAMS SWITCH

Why Teams Choose Hubble over Ballpark

Ballpark is a fast way to run surveys and unmoderated tests, with its AI interviews and MCP still in beta. Hubble's AI moderator and MCP are ready for production research today, alongside in-product surveys and a participant CRM for your own users.

MCP

Run research from your AI assistant

Ballpark's MCP is in beta. Hubble's MCP lets you plan research, publish studies, recruit participants and synthesize findings from Claude, ChatGPT or Cursor, with approval on every change.

Hubble MCP launching a study with approval

IN-PRODUCT

In-product surveys

Ask targeted questions inside your product with SDKs for web. Target by event, attribute or URL, and control frequency and delay.

AI MODERATION

Deeper AI-moderated studies

Ballpark's AI Interview step is in beta. Hubble's AI moderator runs full interviews from your discussion guide and probes in real time during live website tests, scaling to hundreds of sessions at once.

“We use Hubble for our AI-moderated studies and Figma prototype usability tests. The large pool of testers has been really helpful for our usability testing projects, and we get great support from their customer success team.”

Eric Sagalyn

Head of Design & Research, Schneider Electric

Hubble customer

G2 index

Hubble

Ballpark

Usability?

8.9

—

Implementation?

8.9

—

Relationship?

9.2

—

Results?

8.7

—

Source: G2 Fall 2026 Usability, Implementation, Relationship and Results Index reports for User Research. Scores out of 10. Index scores for Ballpark were not available.

FEATURE COMPARISON

Hubble vs Ballpark: Key Features

How the two platforms compare across research methods, participants, AI and plans.

Capability

Ballpark

RESEARCH METHODS

Unmoderated usability tests

Moderated interviews

Figma prototype testing

Heatmaps, click paths, success rates

Figma link, heatmaps and user paths

Live website testing

Any URL, no SDK

Card sorting & tree testing

Open, closed and hybrid

A/B testing

Chrome extension for live site tests

Detailed analytics, click data and AI-moderated follow-ups

IN-PRODUCT RESEARCH

In-product surveys

Web SDK

Event & attribute targeting

Segment integration

Frequency, delay & URL rules

PARTICIPANTS

External panel

Respondent and User Interviews

Ballpark panel, billed in credits per minute

Participant CRM

Scheduling, screeners & incentives

AI CAPABILITIES

AI-moderated interviews

Full discussion guide and follow-up questions

Limited / Beta

AI Interview step inside a study with voice follow-ups (beta since June 2026)

Visual intelligence for AI-Moderator

MCP server

Plan, launch, recruit and analyze

Beta

Draft studies, order recruitment and query results

Sentiment analysis of responses

AI transcription and clean-up

AI synthesis & tagging

AI-powered interview analysis

AI study and question builder

Study-wide recording

One continuous video across tasks including AI-moderated interviews

—

Not publicly documented

AI-Powered Themes

Customizable reports

PLANS & SECURITY

Pricing model

Seat-based or study-based

Enterprise plans by study volume; 14-day free trial

Participant recruitment

Hubble Credits used for all panel providers integrated with Hubble

Panel credits at $1 each, charged per minute of response

SSO, RBAC, SOC 2 Type II

Note: Comparative analysis based on publicly available information as of October 2026.

SWITCHING FROM BALLPARK

Switch from Ballpark without rebuilding your research program

We'll help migrate your recurring study templates, participant lists, and research workflows so your team can start running studies in Hubble quickly.

1

Talk to our research ops team

Walk us through your current Ballpark setup and the studies you run most. We'll map them to Hubble.

2

Bring your templates and participants

Recreate your go-to study templates and import participant lists into the CRM.

3

Launch your first study

Recruit from Respondent or your own users, and start collecting insights right away.

Frequently asked questions

What is the biggest difference between Hubble and Ballpark?

Ballpark is built for fast unmoderated tests and surveys with quick panel results. Hubble combines usability testing with full AI-moderated interviews, in-product surveys, a participant CRM and an MCP server, so teams can research continuously with their own users and external panels.

Is Hubble a good alternative to Ballpark?

Yes, especially for teams that run more than quick tests. Hubble covers the same core methods as Ballpark (unmoderated, prototype and live website testing) and adds tree testing, full AI-moderated interviews, in-product surveys and a participant CRM.

Does Ballpark offer AI-moderated interviews?

Ballpark offers AI Interviews in beta as a step inside a study, where an AI voice asks a set number of follow-up questions. Hubble's AI moderator runs full interviews from a discussion guide, asking its own follow-ups and using visual context from the participant's screen.

How does pricing compare?

Hubble lets you choose seat-based or study-based pricing, depending on how your team runs research. Ballpark sells enterprise plans priced by study volume, with panel recruitment billed separately in credits.

Does Hubble have its own participant panel?

Hubble connects directly to User Interviews and Respondent, so you can recruit consumer and B2B participants without leaving the platform. You can also recruit from your own users through the participant CRM or in-product surveys.

What can I do with Hubble's MCP?

Connect Claude, ChatGPT, Cursor or another MCP client to plan studies, publish them, recruit participants and analyze results, with you approving each change along the way.

How long does it take to switch from Ballpark?

Most teams launch their first study within days. We help you set up your workspace, recreate key templates and import your participant lists.

See why research teams choose Hubble over Ballpark.

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