HUBBLE VS ASKABLE

Hubble vs Askable: Which User Research Platform Is Right for You?

Compare Hubble and Askable across usability testing, AI moderation, participant recruitment, analysis, pricing, and more to find the right platform for your research team.

Hubble vs Askable at a glance

Dimension

Hubble

Askable

Best suited for

Product teams running continuous research with their own users and external panels

Teams that want fast recruitment from a verified panel, plus managed research services

AI-moderated research

Full AI-moderated interviews with discussion guides and follow-ups

AI-moderated interviews in 15+ languages

In-product research

In-product surveys via web SDK with event and attribute targeting

Not offered

Participant recruitment

Respondent, User Interviews, or your own users via participant CRM

Askable's own verified panel, or your own users via link

AI / MCP workflows

MCP server to plan, launch, recruit and analyze from AI assistants

Read-only MCP connector for querying findings

Pricing model

Seat-based or study-based

Annual contract with study tracks and incentives included; quote-based

WHY TEAMS SWITCH

Why Teams Choose Hubble over Askable

Askable is strongest when you need its verified panel and managed research services. Hubble is built for teams that research continuously with their own users: a participant CRM, in-product surveys triggered by real product events, and an MCP that can plan, launch and analyze studies from your AI assistant.

MCP

A more capable MCP

Askable's connector reads findings. Hubble's MCP can also plan research, publish studies and recruit participants from Claude, ChatGPT or Cursor, with approval on every change.

Hubble MCP launching a study with approval

IN-PRODUCT

In-product surveys

Ask targeted questions inside your product with SDKs for web. Target by event, attribute or URL, and control frequency and delay.

AI MODERATION

Deeper AI-moderated studies

An AI moderator runs full interviews from your discussion guide and probes in real time during live website tests, scaling to hundreds of sessions at once.

“We use Hubble for our AI-moderated studies and Figma prototype usability tests. The large pool of testers has been really helpful for our usability testing projects, and we get great support from their customer success team.”

Eric Sagalyn

Head of Design & Research, Schneider Electric

Hubble customer

G2 index

Hubble

Askable

Usability?

8.9

—

Implementation?

8.9

—

Relationship?

9.2

—

Results?

8.7

—

Source: G2 Fall 2026 Usability, Implementation, Relationship and Results Index reports for User Research. Scores out of 10. Index scores for Askable were not available.

FEATURE COMPARISON

Hubble vs Askable: Key Features

How the two platforms compare across research methods, participants, AI and plans.

Capability

Askable

RESEARCH METHODS

Unmoderated usability tests

Moderated interviews

Figma prototype testing

Heatmaps, click paths, success rates

Figma link, heatmaps and success rates

Live website testing

Any URL, no SDK

Card sorting & tree testing

Open, closed and hybrid

A/B testing

Chrome extension for live site tests

Detailed analytics, click data and AI-moderated follow-ups

IN-PRODUCT RESEARCH

In-product surveys

Web SDK

Event & attribute targeting

Segment integration

Frequency, delay & URL rules

PARTICIPANTS

External panel

Respondent and User Interviews

Askable's own verified panel

Participant CRM

Scheduling, screeners & incentives

AI CAPABILITIES

AI-moderated interviews

Full discussion guide and follow-up questions

Yes

Requires the paid AI Add-On; voice or text

Visual intelligence for AI-Moderator

MCP server

Plan, launch, recruit and analyze

Read-only

Query findings; requires the AI Add-On

Sentiment analysis of responses

AI transcription and clean-up

AI synthesis & tagging

AI-powered interview analysis

AI study and question builder

Study-wide recording

One continuous video across tasks including AI-moderated interviews

Yes

Full-session recording since May 2026

AI-Powered Themes

Customizable reports

PLANS & SECURITY

Pricing model

Seat-based or study-based

Annual contract with study tracks; quote-based

Participant recruitment

Hubble Credits used for all panel providers integrated with Hubble

Recruitment and incentives included in the contract

SSO, RBAC, SOC 2 Type II

Note: Comparative analysis based on publicly available information as of October 2026.

SWITCHING FROM ASKABLE

Switch from Askable without rebuilding your research program

We'll help migrate your recurring study templates, participant lists, and research workflows so your team can start running studies in Hubble quickly.

1

Talk to our research ops team

Walk us through your current Askable setup and the studies you run most. We'll map them to Hubble.

2

Bring your templates and participants

Recreate your go-to study templates and import participant lists into the CRM.

3

Launch your first study

Recruit from Respondent or your own users, and start collecting insights right away.

Frequently asked questions

What is the biggest difference between Hubble and Askable?

Askable is built around its own verified participant panel, with research methods and managed research services on top. Hubble combines usability testing and AI-moderated interviews with in-product surveys, a participant CRM and an MCP server that can plan, launch and analyze studies, so teams can research continuously with their own users and external panels.

Is Hubble a good alternative to Askable?

Yes, especially for teams that recruit from their own product. Hubble covers the same core methods as Askable (unmoderated, moderated, prototype, live website, card sorting and tree testing) and adds in-product surveys, a participant CRM and B2B recruitment through Respondent and User Interviews.

Does Askable offer AI-moderated interviews?

Yes. Askable runs AI-moderated interviews built from research goals, available with its paid AI Add-On. Hubble's AI moderator runs full interviews from your own discussion guide, asks its own follow-ups and uses visual context from the participant's screen.

How does pricing compare?

Hubble lets you choose seat-based or study-based pricing, depending on how your team runs research. Askable moved to annual contracts in 2026, with quote-based plans that bundle study tracks and incentives.

Does Hubble have its own participant panel?

Hubble connects directly to User Interviews and Respondent, so you can recruit consumer and B2B participants without leaving the platform. You can also recruit from your own users through the participant CRM or in-product surveys.

What can I do with Hubble's MCP?

Connect Claude, ChatGPT, Cursor or another MCP client to plan studies, publish them, recruit participants and analyze results, with you approving each change along the way.

How long does it take to switch from Askable?

Most teams launch their first study within days. We help you set up your workspace, recreate key templates and import your participant lists.

See why research teams choose Hubble over Askable.

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