HUBBLE VS USERLYTICS

Hubble vs Userlytics: Which User Research Platform Is Right for You?

Compare Hubble and Userlytics across usability testing, AI moderation, participant recruitment, analysis, pricing, and more to find the right platform for your research team.

Hubble vs Userlytics at a glance

Dimension

Hubble

Userlytics

Best suited for

Product teams running continuous research with their own users and external panels

Enterprises and agencies that want panel-backed usability testing across web, prototypes and mobile apps

AI-moderated research

Full AI-moderated interviews with discussion guides and follow-ups

AI follow-up questions on selected activities (launched October 2026)

In-product research

In-product surveys via web SDK with event and attribute targeting

Not offered

Participant recruitment

Respondent, User Interviews, or your own users via participant CRM

Userlytics panel of 2M+ testers in 150+ countries, or your own users

AI / MCP workflows

MCP server to plan, launch, recruit and analyze from AI assistants

No MCP server

Pricing model

Seat-based or study-based

Per-session pricing, monthly self-recruit plans or an annual enterprise contract

WHY TEAMS SWITCH

Why Teams Choose Hubble over Userlytics

Userlytics is a proven usability testing platform with a large global panel, but its AI is limited to follow-up questions and there's no MCP. Hubble runs full AI-moderated interviews, in-product surveys and research from your AI assistant, alongside usability testing.

MCP

Run research from your AI assistant

Plan research, publish studies, recruit participants and synthesize findings from Claude, ChatGPT or Cursor, with approval on every change.

Hubble MCP launching a study with approval

IN-PRODUCT

In-product surveys

Ask targeted questions inside your product with SDKs for web. Target by event, attribute or URL, and control frequency and delay.

AI MODERATION

Deeper AI-moderated studies

Userlytics adds AI follow-ups to selected activities. Hubble's AI moderator runs full interviews from your discussion guide and probes in real time during live website tests, scaling to hundreds of sessions at once.

“We use Hubble for our AI-moderated studies and Figma prototype usability tests. The large pool of testers has been really helpful for our usability testing projects, and we get great support from their customer success team.”

Eric Sagalyn

Head of Design & Research, Schneider Electric

Hubble customer

G2 index

Hubble

Userlytics

Usability?

8.9

—

Implementation?

8.9

—

Relationship?

9.2

—

Results?

8.7

—

Source: G2 Fall 2026 Usability, Implementation, Relationship and Results Index reports for User Research. Scores out of 10. Index scores for Userlytics were not available.

FEATURE COMPARISON

Hubble vs Userlytics: Key Features

How the two platforms compare across research methods, participants, AI and plans.

Capability

Userlytics

RESEARCH METHODS

Unmoderated usability tests

Moderated interviews

Figma prototype testing

Heatmaps, click paths, success rates

Public prototype link, desktop only

Live website testing

Any URL, no SDK

Card sorting & tree testing

Open, closed and hybrid

A/B testing

Chrome extension for live site tests

Detailed analytics, click data and AI-moderated follow-ups

IN-PRODUCT RESEARCH

In-product surveys

Web SDK

Event & attribute targeting

Segment integration

Frequency, delay & URL rules

PARTICIPANTS

External panel

Respondent and User Interviews

Own panel of 2M+ testers in 150+ countries

Participant CRM

Scheduling, screeners & incentives

AI CAPABILITIES

AI-moderated interviews

Full discussion guide and follow-up questions

Limited

AI follow-ups on selected activities; no full AI-led interviews

Visual intelligence for AI-Moderator

MCP server

Plan, launch, recruit and analyze

No

No MCP server found

Sentiment analysis of responses

AI transcription and clean-up

AI synthesis & tagging

AI-powered interview analysis

AI study and question builder

Study-wide recording

One continuous video across tasks including AI-moderated interviews

—

Not publicly documented

AI-Powered Themes

Customizable reports

PLANS & SECURITY

Pricing model

Seat-based or study-based

Per session, monthly self-recruit plans or annual enterprise contract

Participant recruitment

Hubble Credits used for all panel providers integrated with Hubble

Panel participants included in the per-session price

SSO, RBAC, SOC 2 Type II

Note: Comparative analysis based on publicly available information as of October 2026.

SWITCHING FROM USERLYTICS

Switch from Userlytics without rebuilding your research program

We'll help migrate your recurring study templates, participant lists, and research workflows so your team can start running studies in Hubble quickly.

1

Talk to our research ops team

Walk us through your current Userlytics setup and the studies you run most. We'll map them to Hubble.

2

Bring your templates and participants

Recreate your go-to study templates and import participant lists into the CRM.

3

Launch your first study

Recruit from Respondent or your own users, and start collecting insights right away.

Frequently asked questions

What is the biggest difference between Hubble and Userlytics?

Userlytics is built around panel-backed usability testing, with a 2M+ tester panel and per-session pricing. Hubble combines usability testing with full AI-moderated interviews, in-product surveys, a participant CRM and an MCP server, so teams can research continuously with their own users and external panels.

Is Hubble a good alternative to Userlytics?

Yes, especially for teams that want AI in the loop. Hubble covers the same core methods as Userlytics (unmoderated, moderated, prototype, live website, card sorting and tree testing) and adds full AI-moderated interviews, in-product surveys and an MCP server for AI-driven workflows.

Does Userlytics offer AI-moderated interviews?

Userlytics launched AI Moderation in October 2026. It adds AI follow-up questions to the activities you choose inside a study, rather than running a full interview. Hubble's AI moderator runs full interviews from a discussion guide, asking its own follow-ups and using visual context from the participant's screen.

How does pricing compare?

Hubble lets you choose seat-based or study-based pricing, depending on how your team runs research. Userlytics prices per session, with monthly self-recruit plans and annual enterprise contracts; its larger plans are quote-based.

Does Hubble have its own participant panel?

Hubble connects directly to User Interviews and Respondent, so you can recruit consumer and B2B participants without leaving the platform. You can also recruit from your own users through the participant CRM or in-product surveys.

What can I do with Hubble's MCP?

Connect Claude, ChatGPT, Cursor or another MCP client to plan studies, publish them, recruit participants and analyze results, with you approving each change along the way.

How long does it take to switch from Userlytics?

Most teams launch their first study within days. We help you set up your workspace, recreate key templates and import your participant lists.

See why research teams choose Hubble over Userlytics.

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