HUBBLE VS USERTESTING

Hubble vs UserTesting: Which User Research Platform Is Right for You?

Compare Hubble and UserTesting across usability testing, AI moderation, participant recruitment, analysis, pricing, and more to find the right platform for your research team.

Hubble vs UserTesting at a glance

Dimension

Hubble

UserTesting

Best suited for

Product teams running continuous research with their own users and external panels

Teams running video-based customer feedback through UserTesting's participant network

AI-moderated research

Full AI-moderated interviews with discussion guides and follow-ups

Beta: AI follow-ups to unmoderated questions

In-product research

In-product surveys via web SDK with event and attribute targeting

Not offered

Participant recruitment

Respondent, User Interviews, or your own users via participant CRM

UserTesting network and User Interviews

AI / MCP workflows

MCP server to plan, launch, recruit and analyze from AI assistants

Alpha

Pricing model

Seat-based or study-based

Annual contract: seats plus panel credits

WHY TEAMS SWITCH

Why Teams Choose Hubble over UserTesting

UserTesting is a proven platform for video-based feedback. Hubble is built for teams that research continuously, with their own users and with AI in the loop.

MCP

A more capable MCP

Plan research, publish studies, recruit participants and synthesize findings from Claude, ChatGPT or Cursor, with approval on every change.

Hubble MCP launching a study with approval

IN-PRODUCT

In-product surveys

Ask targeted questions inside your product with SDKs for web. Target by event, attribute or URL, and control frequency and delay.

AI MODERATION

Deeper AI-moderated studies

An AI moderator runs full interviews from your discussion guide and probes in real time during live website tests, scaling to hundreds of sessions at once.

“We use Hubble for our AI-moderated studies and Figma prototype usability tests. The large pool of testers has been really helpful for our usability testing projects, and we get great support from their customer success team.”

Eric Sagalyn

Head of Design & Research, Schneider Electric

Switched from UserTesting

User Research Tools Index

Hubble

UserTesting

Usability

8.9

8.3

Implementation

8.9

8.4

Relationship

9.2

8.8

Results

8.7

8.2

Source: G2 Fall 2026 Usability, Implementation, Relationship and Results Index reports for User Research. Scores out of 10.

FEATURE COMPARISON

Hubble vs UserTesting: Key Features

How the two platforms compare across research methods, participants, AI and plans.

Capability

UserTesting

RESEARCH METHODS

Unmoderated usability tests

Moderated interviews

Figma prototype testing

Heatmaps, click paths, success rates

Figma plugin

Live website testing

Any URL, no SDK

Card sorting & tree testing

Open, closed and hybrid

A/B testing

Chrome extension for live site tests

Detailed analytics, click data and AI-moderated follow-ups

IN-PRODUCT RESEARCH

In-product surveys

Web SDK

Event & attribute targeting

Segment integration

Frequency, delay & URL rules

PARTICIPANTS

External panel

Respondent and User Interviews

UserTesting and User Interviews

Participant CRM

Scheduling, screeners & incentives

AI CAPABILITIES

AI-moderated interviews

Full discussion guide and follow-up questions

Limited / Beta

Beta release; only as follow-ups to unmoderated questions

Visual intelligence for AI-Moderator

MCP server

Plan, launch, recruit and analyze

Limited / Alpha

Alpha Mode

Sentiment analysis of responses

AI transcription and clean-up

AI synthesis & tagging

AI-powered interview analysis

AI study and question builder

Study-wide recording

One continuous video across tasks including AI-moderated interviews

Limited

Recorded per task

AI-Powered Themes

Customizable reports

PLANS & SECURITY

Pricing model

Seat-based or study-based

Annual contract: seats plus panel credits

Participant recruitment

Hubble Credits used for all panel providers integrated with Hubble

Credit based

SSO, RBAC, SOC 2 Type II

Note: Comparative analysis based on publicly available information as of September 2026.

SWITCHING FROM USERTESTING

Switch from UserTesting without rebuilding your research program

We'll help migrate your recurring study templates, participant lists, and research workflows so your team can start running studies in Hubble quickly.

1

Talk to our research ops team

Walk us through your current UserTesting setup and the studies you run most. We'll map them to Hubble.

2

Bring your templates and participants

Recreate your go-to study templates and import participant lists into the CRM.

3

Launch your first study

Recruit from Respondent or your own users, and start collecting insights right away.

Frequently asked questions

What is the biggest difference between Hubble and UserTesting?

The biggest difference is how the platforms approach continuous research. Hubble combines usability testing, full AI-moderated interviews, in-product research, participant management, and AI workflows in one platform. UserTesting is an established customer-feedback platform centered around video-based research and its participant network.

Is Hubble a good alternative to UserTesting?

Yes, especially for teams that want to research continuously. Hubble covers the same core methods as UserTesting (unmoderated, moderated, prototype and live site testing) and adds in-product surveys, a participant CRM and an MCP server for AI-driven workflows.

Does UserTesting offer AI-moderated interviews?

UserTesting offers AI moderation in beta, where AI asks follow-up questions within unmoderated tests. Hubble's AI moderator runs full interviews from a discussion guide, asking its own follow-ups and using visual context from the participant's screen.

How does pricing compare?

Hubble lets you choose seat-based or study-based pricing, depending on how your team runs research. UserTesting is sold through annual contracts that bundle seats and panel credits, and pricing isn't published.

Does Hubble have its own participant panel?

Hubble connects directly to User Interviews and Respondent, so you can recruit consumer and B2B participants without leaving the platform. You can also recruit from your own users through the participant CRM or in-product surveys.

What can I do with Hubble's MCP?

Connect Claude, ChatGPT, Cursor or another MCP client to plan studies, publish them, recruit participants and analyze results, with you approving each change along the way.

How long does it take to switch from UserTesting?

Most teams launch their first study within days. We help you set up your workspace, recreate key templates and import your participant lists.

See why top research teams are switching from UserTesting.

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