HUBBLE VS LISTEN LABS

Hubble vs Listen Labs: Which User Research Platform Is Right for You?

Compare Hubble and Listen Labs across AI-moderated interviews, usability testing, participant recruitment, analysis, pricing, and more to find the right platform for your research team.

Hubble vs Listen Labs at a glance

Dimension

Hubble

Listen Labs

Best suited for

Product teams running continuous research with their own users and external panels

Insights and market research teams running AI-moderated interviews at large scale

AI-moderated research

Full AI-moderated interviews with discussion guides and follow-ups

Full AI-moderated interviews in voice, video or text at large scale

In-product research

In-product surveys via web SDK with event and attribute targeting

Not offered

Participant recruitment

Respondent, User Interviews, or your own users via participant CRM

Listen Labs verified panel (30M+), or your own customers via link

AI / MCP workflows

MCP server to plan, launch, recruit and analyze from AI assistants

MCP server to query results and launch studies

Pricing model

Seat-based or study-based

Annual base fee plus credits per participant; quote-based

WHY TEAMS SWITCH

Why Teams Choose Hubble over Listen Labs

Listen Labs runs AI interviews at large scale for insights teams, typically through an annual base fee plus per-interview credits. Hubble is built for product teams who research every sprint: AI interviews, usability testing, in-product surveys and your own users in a participant CRM.

MCP

Run research from your AI assistant

Plan research, publish studies, recruit participants and synthesize findings from Claude, ChatGPT or Cursor, with approval on every change.

Hubble MCP launching a study with approval

IN-PRODUCT

In-product surveys

Ask targeted questions inside your product with SDKs for web. Target by event, attribute or URL, and control frequency and delay.

AI MODERATION

Usability testing built in

Listen Labs is interview-led. Hubble also runs unmoderated usability tests, Figma prototype tests, tree tests and A/B tests, and its AI moderator watches the participant's screen during live website tests.

“We use Hubble for our AI-moderated studies and Figma prototype usability tests. The large pool of testers has been really helpful for our usability testing projects, and we get great support from their customer success team.”

Eric Sagalyn

Head of Design & Research, Schneider Electric

Hubble customer

G2 index

Hubble

Listen Labs

Usability?

8.9

—

Implementation?

8.9

—

Relationship?

9.2

—

Results?

8.7

—

Source: G2 Fall 2026 Usability, Implementation, Relationship and Results Index reports for User Research. Scores out of 10. Listen Labs did not have enough G2 reviews to be scored.

FEATURE COMPARISON

Hubble vs Listen Labs: Key Features

How the two platforms compare across research methods, participants, AI and plans.

Capability

Listen Labs

RESEARCH METHODS

Unmoderated usability tests

Moderated interviews

Figma prototype testing

Heatmaps, click paths, success rates

Prototype as an interview stimulus

Live website testing

Any URL, no SDK

Card sorting & tree testing

Open, closed and hybrid

A/B testing

Chrome extension for live site tests

Detailed analytics, click data and AI-moderated follow-ups

IN-PRODUCT RESEARCH

In-product surveys

Web SDK

Event & attribute targeting

Segment integration

Frequency, delay & URL rules

PARTICIPANTS

External panel

Respondent and User Interviews

30M+ panel via partners, plus Respondent

Participant CRM

Scheduling, screeners & incentives

AI CAPABILITIES

AI-moderated interviews

Full discussion guide and follow-up questions

Yes

Voice, video or text in 100+ languages

Visual intelligence for AI-Moderator

MCP server

Plan, launch, recruit and analyze

Yes

Query results and launch studies

Sentiment analysis of responses

AI transcription and clean-up

AI synthesis & tagging

AI-powered interview analysis

AI study and question builder

Study-wide recording

One continuous video across tasks including AI-moderated interviews

Yes

Screen and video synced to the interview

AI-Powered Themes

Customizable reports

PLANS & SECURITY

Pricing model

Seat-based or study-based

Subscription plus credits; quote-based

Participant recruitment

Hubble Credits used for all panel providers integrated with Hubble

Credits per completed response

SSO, RBAC, SOC 2 Type II

Note: Comparative analysis based on publicly available information as of October 2026. Salesforce signed a definitive agreement to acquire Listen Labs on September 29, 2026; the deal had not closed at the time of writing.

SWITCHING FROM LISTEN LABS

Switch from Listen Labs without rebuilding your research program

We'll help migrate your recurring study templates, participant lists, and research workflows so your team can start running studies in Hubble quickly.

1

Talk to our research ops team

Walk us through your current Listen Labs setup and the studies you run most. We'll map them to Hubble.

2

Bring your templates and participants

Recreate your go-to study templates and import participant lists into the CRM.

3

Launch your first study

Recruit from Respondent or your own users, and start collecting insights right away.

Frequently asked questions

What is the biggest difference between Hubble and Listen Labs?

Listen Labs is built for AI-moderated qualitative interviews at survey scale, mostly for insights and market research teams. Hubble combines AI-moderated interviews with unmoderated usability testing, live moderated interviews, in-product surveys and a participant CRM, so product teams can run every type of study in one platform.

Is Hubble a good alternative to Listen Labs?

Yes, especially for product and UX teams. Hubble runs full AI-moderated interviews like Listen Labs, and adds unmoderated usability tests, card sorting and tree testing, live moderated interviews, in-product surveys and a participant CRM. Salesforce has also agreed to acquire Listen Labs, with the deal expected to close by early 2027, so teams evaluating it may want to ask how its product, pricing and roadmap could change once it joins Salesforce.

Does Listen Labs support usability testing?

Listen Labs runs task-based studies inside its AI-moderated interviews, with screen sharing and success rates. Hubble also runs classic unmoderated usability tests, tree tests and card sorts with heatmaps and click paths, alongside live and AI-moderated interviews.

How does pricing compare?

Hubble lets you choose seat-based or study-based pricing, depending on how your team runs research. Listen Labs sells subscriptions plus credits per completed response, and pricing isn't published.

Does Hubble have its own participant panel?

Hubble connects directly to User Interviews and Respondent, so you can recruit consumer and B2B participants without leaving the platform. You can also recruit from your own users through the participant CRM or in-product surveys.

What can I do with Hubble's MCP?

Connect Claude, ChatGPT, Cursor or another MCP client to plan studies, publish them, recruit participants and analyze results, with you approving each change along the way.

How long does it take to switch from Listen Labs?

Most teams launch their first study within days. We help you set up your workspace, recreate key templates and import your participant lists.

See why research teams choose Hubble over Listen Labs.

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