UNMODERATED RESEARCH

Tree Testing

Evaluate your content hierarchy by observing how participants navigate through a structured tree to find specific information.

HOW IT WORKS

Make your navigation more intuitive and easier to use

Validate structure, labels, and information architecture before building your product.

STEP 1

Create your study

Mimic your navigation and create a task to see how users interact with it.

STEP 2

Share tree tests

Invite your own participants or use our world class tester panel to run tree tests.

STEP 3

Analyze user paths

Analyze click paths, success rates, and drop-offs to improve IA.

DEEP INSIGHTS

Understand which paths work and which don’t

Dive into click paths, success rates, and missteps to uncover patterns that show where users get it right—and where they get stuck.

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AI POWERED INSIGHTS

Spot meaningful patterns at a glance using AI

AI-generated summaries highlight key paths, confusion points, and label issues so that you can improve structure without sifting through raw data.

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DATA-DRIVEN NAVIGATION DESIGN

Let your users navigate your product seamlessly

Everything you need to test, understand, and improve your applications navigation structure — run research and stop guessing.

Simple Setup

Build your tree tests and write tasks in minutes—no design or development needed.

Insightful Analysis

Rack user paths and completion rates to understand what's not working in your IA.

AI Summary

Identify patterns, highlight friction points, and recommend improvements with AI.

Full Spectrum

Get screen, video & voice recordings to capture full insights from tree tests.

Get started today and unlock the power of Hubble for your user research.

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