Discover the Future of Research Interviews
Today, we're thrilled to unveil AI Interviews, a groundbreaking addition to Hubble’s unmoderated toolkit that transforms how you conduct qualitative research.
AI Interviews are fully unmoderated, smartly adaptive interview sessions. The AI moderator guides conversations, asks follow-ups, probes deeper, and unearths insights all in real time, without manual oversight.
Crafted to harmonize seamlessly with Hubble’s existing suite like usability tests, prototype sessions, and in-product surveys—this new format empowers teams to go beyond survey metrics and capture organically rich user insights faster than ever.
Why AI Interviews Matter
In traditional research, teams have often had to choose between depth and scale. Moderated interviews offer rich, nuanced insights, but they’re time-intensive, expensive, and hard to scale, especially across multiple geographies or large participant groups. On the other hand, unmoderated tasks are fast and scalable, but they typically lack the back-and-forth probing that makes qualitative research so valuable. AI Interviews bridge this gap.
With a built-in AI moderator, your interviews can adapt in real time, asking clarifying questions when responses are vague, exploring unexpected directions when new ideas emerge, and avoiding irrelevant or repetitive follow-ups. This creates a more natural, human-like conversation that captures not just what a participant says, but why they say it.
And because AI Interviews are unmoderated, you can run them with dozens or even hundreds of participants simultaneously without scheduling, timezone challenges, or hiring additional moderators. This makes them ideal for:
- Global launches: where feedback needs to be collected quickly across multiple markets.
- Early concept validation: when you need to explore reactions before investing heavily in design or development.
- Ongoing discovery: where you need a steady stream of insights to guide iterative product decisions.
By combining adaptive conversation with the speed of automation, AI Interviews help teams uncover deeper insights more quickly, turning what used to take weeks into a matter of days or even hours.
Real-World Use: From Concept to Clarity
Imagine you're launching a new onboarding flow in beta. With AI Interviews, you can distribute the test globally. Participants journey through the flow, then end with AI-led questions: “What felt intuitive?” “Were any steps confusing?” “What surprised you?”
The AI follow-ups dig into lukewarm reactions or unexpected feedback. Post-study, everything lands in Hubble’s dashboard, ready to share with stakeholders or iterate in your design sprints.
What’s Next
We're continuously optimizing AI Interviews by improving natural conversational flow, enhancing contextual understanding, and surfacing more predictive insight tagging.
Want to test it with your team? Try it today or reach out for a personalized walkthrough. With AI Interviews, Hubble bridges the gap between automated research and human nuance—making user insight faster, deeper, and effortlessly scalable. We can’t wait to see what richer stories you’ll uncover next.
FAQs
AI Interviews are fully automated and can scale to hundreds of participants without a live moderator present. Unlike traditional sessions, the AI adapts its questions in real time based on participant responses, ensuring you still capture deep, qualitative insights—without the scheduling or staffing constraints.
Absolutely. All AI Interview data is processed and stored according to Hubble’s strict security protocols, with encryption in transit and at rest. You maintain full control over your research data, and participant information is handled in compliance with relevant privacy regulations.
Yes. One of the biggest advantages of AI Interviews is that they can be paired with prototype tests, website usability studies, surveys, and more—allowing you to collect both qualitative and quantitative data in a single study.
No—AI Interviews aren’t a replacement for human moderation. They’re designed to complement it. Live moderated interviews are still invaluable for complex, high-stakes research where nuance, relationship-building, and deep contextual understanding are critical.
AI Interviews shine when you need to scale conversations, gather rapid feedback, or combine qualitative insights with unmoderated tasks. Many teams use them alongside human-led sessions—saving live moderation for select cases while using AI to cover a broader range of participants and scenarios.
