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Inside Hubble
Overcoming the limitations of A/B testing
Overcoming the limitations of A/B testing
Usability Testing
May 22, 2025

Overcoming the limitations of A/B testing

A/B testing, or split testing, is a widely used product management framework that compares feature variations based on key performance indicators (KPIs). It enables data-driven decision-making and risk reduction, but it has practical limitations.

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How to build product as an early stage startup
How to build product as an early stage startup
Inside Hubble
May 22, 2025

How to build product as an early stage startup

In this post, I would like to walk through some of the things that we are doing at Hubble to continue to build and enhance our product.

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The Benefits of Unmoderated Usability Tests
The Benefits of Unmoderated Usability Tests
Usability Testing
May 22, 2025

The Benefits of Unmoderated Usability Tests

We’ll explore some of the key benefits to decide whether unmoderated studies are suited for your next project’s needs.

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How Hubble found it’s first 10 paying customers
How Hubble found it’s first 10 paying customers
Inside Hubble
May 22, 2025

How Hubble found it’s first 10 paying customers

In this blog post, I would like to write about what are some of the things that have worked well for us and what has not, with the hopes of providing insights for other early stage founders and startups that are going through the same challenge.

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Guide on User Interview Techniques
Guide on User Interview Techniques
UX Research Foundations
Nov 17, 2025

Guide on User Interview Techniques

Conducting in-depth interviews is a practiced art of listening between the lines and asking with intention.

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Reasons Why You Should Use Hubble
Reasons Why You Should Use Hubble
Inside Hubble
May 22, 2025

Reasons Why You Should Use Hubble

At our prior jobs, our founding team always felt frustrations when engaging with users contextually throughout their user journeys. Looking at user analytics data is helpful, but it was difficult to collect contextual feedback data. To solve this issue, we decided to build a powerful and versatile tool that can let product teams collect feedback from their users at any moment during the user journey.

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