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Inside Hubble
Generative and Evaluative Research: What They Are and When to Use Each
Generative and Evaluative Research: What They Are and When to Use Each
UX Research Foundations
Dec 23, 2025

Generative and Evaluative Research: What They Are and When to Use Each

A mature research practice doesn’t treat them as separate or sequential steps, but as an ongoing conversation between curiosity and validation.

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How to Write an Effective Discussion Guide for AI-Moderated Research
How to Write an Effective Discussion Guide for AI-Moderated Research
AI for UXR
Dec 8, 2025

How to Write an Effective Discussion Guide for AI-Moderated Research

AI moderation allows researchers to set up an unmoderated study where an AI interviewer facilitates the dialogue, asks natural follow-up questions, and collects rich qualitative insights in minutes.

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A Practical Guide to Moderated Research
A Practical Guide to Moderated Research
UX Research Foundations
Nov 12, 2025

A Practical Guide to Moderated Research

Discover practical techniques for moderated user testing to enhance research outcome with actionable insights

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AI Interviews: Probing for Different Research Goals
AI Interviews: Probing for Different Research Goals
AI for UXR
Oct 26, 2025

AI Interviews: Probing for Different Research Goals

Learn how to adapt your probing strategies for Exploratory Research, Usability Testing, and Product Feedback — and how AI-moderated interviews can help you do it at scale.

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AI Interviews Webinar: Contextualizing AI Moderators
AI Interviews Webinar: Contextualizing AI Moderators
AI for UXR
Oct 28, 2025

AI Interviews Webinar: Contextualizing AI Moderators

In this webinar session, we explore how adding context can transform the way AI moderators conduct interviews.

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AI Interviews Webinar: Balancing Structure vs Flexibility
AI Interviews Webinar: Balancing Structure vs Flexibility
AI for UXR
Oct 26, 2025

AI Interviews Webinar: Balancing Structure vs Flexibility

Learn how to design AI-moderated interviews that balance structured guidance with flexible, adaptive conversation for insightful research

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